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On Demand

Gamed: Why performance targets and incentives fail and how to fix them

Total Credits: 4 including 4 Business

Average Rating:
Business Bundle
Bernie Smith
Course Level:
Never expires.


Target setting can drive breathtaking positive results, the moonlandings, the eradication of smallpox or the repair of the ozone layer, for example. 

They can also have a dark side that can put executives in jail, bring global businesses to their knees and even cause wholesale loss of life. 

Using practical examples and case studies, this course walks you through the steps you need to follow to design robust, effective and credible targets for your organization.

Basic Course Information

Learning Objectives
  • Be familiar with the 33 common forms of target and incentive failure and their causes
  • Understand the 10 steps of the ROKET- DS design system
  • Have had the chance to apply the method to a case study in interactive workshop exercises
  • Feel confident applying the ROKET-DS method to their, or their client's, businesses

Major Subjects
  • Introduce you to the 10-step ROKET-DS system, a simple structured method for designing meaningful targets and incentives which will help you ...
  • Create targets and objectives that align with your strategy
  • Build engagement with your target owners
  • Test your targets and incentives rigorously for unexpected outcomes and dangerous loopholes


Course Materials


Bernie Smith's Profile

Bernie Smith Related Seminars and Products


Made to Measure KPIs and KPI Academy

Bernie Smith, founder of Made to Measure KPIs, trains and coaches businesses to develop meaningful KPIs and present their management information in the clearest possible way to support good decision-making.

His approach has been adopted by many organisations, including Airbus, HSBC, UBS, Lloyd’s Register, Credit Suisse, Royal Bank of Scotland, LloydsTSB and many others. He has written twenty books on KPIs, regularly tops this category on Amazon and is a frequent key-note speaker on performance measurement.

Earlier in his career, Bernie, who qualified as a professional engineer, worked as a consultant leading teams delivering exceptional operational improvement in blue-chip companies using Lean and Six Sigma approaches. This broad industry experience has given him a unique perspective when it comes to developing KPIs to improve organisational performance.

Bernie lives in Sheffield, UK, with his wife Liz, two children and some underused exercise equipment.

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For

HR Professionals who:

  • Are tasked with creating new, effective, performance targets and incentives
  • Those who need to fix existing, problematic, performance targets and incentive schemes
  • Want a structured and practical design framework

Course Developer Bernie Smith

Additional Information

Complaint Resolution Policy Please contact Jessica Vieira with any complaints at, (617-519-6790).
Course Registration Requirements Online Registration
Instructional Delivery Method

Group Internet Based 

Refund/Cancellation Policy

Please contact the HREN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer. 

SHRM Accreditation Information HR Education Network is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for PDCs. See the course registration page for more information on number of credits and credit types.  For more information about certification or recertification, please visit
HRCI Accreditation Information HR Education Network is a recognized provider of recertification credits. HR Certification Institute® pre-approved this program for credits towards aPHRTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification.  See the course registration page for more information on number of credits and credit types.  



Overall:      4.8

Total Reviews: 5